• Business Level 3

    Extended Diploma and Diploma in Business

    Examination Board: Pearson Edexcel

    Specific Entry Requirements

    For the Extended Diploma in Business and the BTEC Diploma in Business, students must have achieved:

    • 5 pass grades at GCSE Level (Grades 9-4) to include GCSE English Language or Literature and GCSE Mathematics.
    • 为了将旅游/体育的BTEC L2等级计入5个及格等级之一, 学生必须达到P2级,因为这相当于GCSE的4级.
    • Students who have studied the BTEC Level 2 in Business must 达到至少M级或更高的成绩,以满足这一途径的标准.

    Why study the BTEC Level 3 Diploma or Extended Diploma in Business?

    As the world recovers following the global recession of 2008, 对金融有良好理解的企业家和员工有很多机会, marketing, sales and management. In addition, studying this course helps to develop self-management, business and customer awareness, team-working and problem-solving, which are all key attributes that employers look for in potential employees. 皮尔逊BTEC 3级商业文凭为那些希望进入该行业就业的人提供了一个备受尊敬的途径, 直接或继续进修有关高等教育课程.

    Course Outline

    BTEC 3级商业文凭相当于两个a -Level,延伸文凭相当于3个a -Level.  The Diploma is made up of 8 units, which includes 6 core units and 2 additional units, which are studied over a 2-year period. The Extended Diploma consists of 11 units, 7 core units and 4 additional units. Achievement in each unit is assessed through either a written assignment, an external set task or an external examination.

    Core Units

    Unit 1: Exploring Business

    • 在本单元中,学生探索商业成功所需的关键因素, such as organisational structure, communication and operation.

    Unit 2: Developing a Marketing Campaign

    • 在本单元中,学生探讨市场营销在商业中所扮演的角色,以及市场营销活动的发展.

    Unit 3: Personal and Business Finance

    • 在本单元中,学生探索个人银行业务和小型企业如何运行他们的金融功能. This unit is assessed through an external examination.

    Unit 4: Managing an Event

    • 在本单元中,学生探索不同类型的事件是如何运行和管理的.

    Unit 5: International Business

    • 在本单元中,学生探索大型国际公司对商业世界的影响.

    Unit 6: Principles of Management

    • 在本单元中,学生探索管理和领导在工作场所中的角色如何有助于商业成功.

    Unit 7: Business Decision Making (Extended Diploma Only)

    • In this unit students explore methods of interpreting data, 以及如何为给定的复杂业务问题制定决策和解决方案.

    Additional Units

    Unit 19: Pitching for a new business

    • 在本单元中,学生探索实践技能和知识,这是必要的准备工作和步骤,以建立和游说融资的微型企业.

    Unit 17: Digital Marketing

    • 在本单元中,学生将检视网路行销的不同方面, 以及可以用来进行成功的数字营销活动的渠道.

    Unit 8: Recruitment and Selection (Extended Diploma Only)

    • 在本单元中,学生将探索如何在企业中进行招聘过程. 本单元为学员提供参加甄选面试的机会,并回顾其表现

    Unit 14: Investigating Customer Service (Extended Diploma Only)

    • 在本单元中,学生将探索优秀的客户服务如何有助于商业成功. 本单元为学员提供发展客户服务技能的机会.

    Unit 15: Investigating Retail Business (Extended Diploma Only)

    • 在本单元中,学生将通过实践活动探索零售行业及其供应链的当前结构.

    Unit 23: The English Legal System (Extended Diploma Only)

    • 在本单元中,学生将研究英国法律系统如何解决刑事和民事案件, 以及为什么企业和个人可能需要法律咨询和代理.

  • Travel and Tourism Level 3

    BTEC Level 3 National Extended Certificate in
    Travel and Tourism

     EXAM BOARD & SPECIFICATION NUMBER: PEARSON/EDEXCEL 601/9023/1

     Specific Entry Requirements

    至于旅游及旅游业延伸证书课程,学生必须取得以下成绩:

    • 5 pass grades at GCSE Level (Grades 9-4) to include GCSE English Language or Literature and GCSE Mathematics.
    • 为了将商业/体育的BTEC L2等级算作5个及格等级之一, 学生必须达到P2级,因为这相当于GCSE的4级.
    • Students who have studied the BTEC Level 2 in Travel and Tourism must 达到至少M级或更高的成绩,以满足这一途径的标准.

     AIMS:

    本课程适用于那些希望通过探索不同旅游组织的目标来获得职业背景下的知识和技术技能的学习者, the features of tourist destinations, how organisations meet customer requirements, 以及对全球旅游和旅游业的影响,这是他们第五阶段学习的一部分.

    Course Content:

    The course includes three components.

    Core Units:

    Unit 1: The World of Travel and Tourism

    您将了解该行业的范围、术语和关键组件. Travel and tourism is a business with the customer at the forefront. 不同类型的组织有不同的角色,并为许多不同类型的客户提供一系列的产品和服务. 你将需要了解组织如何一起工作,以使他们自己和他们的客户都受益,你应该能够举出所有部门的关键组织的例子. (Externally Assessed)

    Unit 2: Global Destinations

    In this unit, 你将使用一系列的资源来调查全球目的地的位置和特征,并解释全球目的地的吸引力和支持不同类型的旅游的特征. You will evaluate how travel plans/routes/itineraries meet customer needs. 你将调查消费趋势和全球目的地受欢迎程度可能变化的原因. (Externally Assessed)

    Unit 3: Principles of Marketing in Travel and Tourism

    In this unit, 你将通过审查市场营销职能的具体目标和研究不同客户类型的需求和期望来发展营销技能. You will develop your ability to communicate the findings of this research. 您将利用市场情报为新的旅游产品或服务计划和制作促销活动. 你将了解满足客户期望和有效与客户沟通的重要性. 你将调查一个组织或旅游目的地在营销他们的产品或服务时所经历的不同阶段. (Internally Assessed)

    Unit 9: Visitor Attractions

    在本单元中,你将研究游客景点和不同的资助方式. 你将探索游客体验意味着什么,以及游客景点是如何发展的, 多样化和使用技术,以满足他们不同类型的游客的需求. (Internally Assessed)